Rail travel in a area of the month 1900 was a mussy business. Fallowing an extended hike in the coal-powered trainside, travellers would ofttimes emerge covered in melanise soot. A exception to it rule were locomotive engine powered by anthracite, a filtered-burning form of coal. A Lackawanna owned immense anthracite coal mines around Pennsylvania, and may legitimately claim that their rider' fabric would however look do fallowing an extended hike.

To promote this fact, their advertising department created Phoebe Snow, a immature New York socialite, and the frequent rider of the Lackawanna. For reasons never explained, Miss Snow typically travelled to Buffalo, New York, always wearing a whiten dress.

the number 1 ad featured a image of Phoebe & a short verse form:

the campaign became a popular of these, & presently Phoebe began to enjoy all the rewards offered by Decilitre&W: Gourmet food, curteous attendants, an observation deck, even on-board electric lights:

Phoebe before long became one of a United States' most recognized advertising mascots. In the period of World War I, anthracite was required for the war effort, & its utilize in railroads was prohibited, so ending her career, however her legend remained alive among railroad fans.